Shanxi Xinghua Village Fenjiu Group Co., Ltd. is an important provincial-level enterprise that mainly produces and sells Fenjiu, Zhuyeqing Liquor and Xinghua Village Liquor, and integrates liquor, big health industry, industrial chain, cultural tourism, industrial fund and liquor processing. It is a "national industrial brand cultivation demonstration enterprise" recognized by the Ministry of Industry and Information Technology and a selected enterprise in the "Hundred Actions of State-owned Enterprise Reform" of the State Council State-owned Assets Supervision and Administration Commission. The company has more than 11,000 mu of Fen-flavor liquor production base, and more than 1.2 million mu of raw grain planting bases in Shanxi, Northeast China, Inner Mongolia, Gansu and Hebei. At present, there are more than 15,000 employees and more than 2,600 employees in party member. The products cover 34 provinces, municipalities, autonomous regions and special administrative regions in China, as well as more than 50 countries and regions in the world such as the United States, Britain, Australia and Japan, and have more than 1.12 million terminal sales outlets.
The company owns three well-known trademarks in China: Xinghua Village, Zhuyeqing and Fen. Xinghua Village Fenjiu Old Workshop Site is a national key cultural relic protection unit, and it has been selected into the preparatory list of world cultural heritage. The brewing technique of Fenjiu in Xinghua Village is the first batch of national intangible cultural heritage, and the brewing technique of Zhuyeqing liquor is the provincial intangible cultural heritage. Fenjiu Technology Center is a national enterprise technology center and Post-Doctoral Research Center. At the same time, the company is also a national enterprise culture demonstration base, a national top ten industrial tourism demonstration base and a national-level wine culture academic activity base.
Fenjiu is not only an outstanding representative of China famous liquor, but also the maker of national standard of Fen-flavor liquor. Fenjiu culture has a long history, exquisite brewing technology and excellent fragrance quality. It is known as "the founder of China liquor industry, the torchbearer who inherits China liquor culture, the textbook of China liquor brewing technology, and the living fossil who witnessed the development history of China liquor". It is also "the source of national liquor, the ancestor of fragrance and the root of culture" and a well-deserved "Chinese liquor soul". Xinghua Village has a brewing history of more than 6,000 years. As early as 1500 years ago in the Southern and Northern Dynasties, Fenjiu, as the royal wine of the court, was highly praised by Wu Chengdi in the Northern Qi Dynasty and recorded in the twenty-fourth history. Du Mu, a great poet in the late Tang Dynasty, made Fenjiu a household name. In 1915, Fenjiu won the first-class medal at the Panama World Expo, becoming the only China liquor brand to win this honor. In 1949, Shanxi Xinghua Village Fenjiu Factory was established, and Fenjiu and Zhuyeqing Liquor became the first national political consultative conference in New China and the national banquet in founding ceremony.
In recent years, the company has successively won many honors, such as National Quality Management Award, National Science and Technology Progress Award, National Technological Invention Award, First Prize of National State-owned Enterprise Management Innovation Achievement, China Trademark Gold Award, Shanxi Provincial Government Quality Award and so on.
Under the strong leadership of the provincial party committee and government, under the correct guidance of the provincial State-owned Assets Supervision and Administration Commission and the provincial state-owned assets operation company, and with the strong support from all walks of life, all Fenjiu people will adhere to the strategic positioning of "the soul of Chinese liquor", practice the program of Fenjiu revival, comprehensively deepen reform, improve quality and efficiency, and take a higher political position and responsibility to further emancipate their minds, be honest and innovative, seek truth and be pragmatic, and work together to promote the high-quality development of Fenjiu!
