Shanxi Xinghua Village Fenjiu Group Co., Ltd. ndi bizinesi yofunika zigawo zomwe zimapanga ndikugulitsa Fenjiu, Zhuyeqing Liquor ndi Xinghua Village Liquor, ndikuphatikiza mowa, makampani akuluakulu azaumoyo, unyolo wamafakitale, zokopa alendo zachikhalidwe, thumba la mafakitale ndi kukonza mowa. . Ndi "bizinesi yowonetsera mtundu wamakampani padziko lonse lapansi" yozindikiridwa ndi Unduna wa Zamakampani ndi Ukadaulo Wachidziwitso komanso bizinesi yosankhidwa mu "Hundred Actions of State-owned Enterprise Reform" ya State Council State-owned Assets Supervision and Administration Commission. Kampaniyo ili ndi zoposa 11,000 mu zopangira zakumwa za Fen-flavor, ndi zoposa 1.2 miliyoni mu zobzala mbewu zosaphika ku Shanxi, Northeast China, Inner Mongolia, Gansu ndi Hebei. Pakadali pano, pali antchito opitilira 15,000 komanso antchito opitilira 2,600 omwe ali m'chipani. Zogulitsazo zimaphimba zigawo 34, ma municipalities, zigawo zodziyimira pawokha ndi zigawo zapadera zoyang'anira ku China, komanso mayiko ndi zigawo zoposa 50 padziko lapansi monga United States, Britain, Australia ndi Japan, ndipo ali ndi malo ogulitsa oposa 1.12 miliyoni. .
Kampaniyo ili ndi zilembo zitatu zodziwika bwino ku China: Xinghua Village, Zhuyeqing ndi Fen. Xinghua Village Fenjiu Old Workshop Site ndi gawo lalikulu lachitetezo chazikhalidwe zadziko, ndipo lasankhidwa pamndandanda wokonzekera zachikhalidwe chapadziko lonse lapansi. Njira yofulira moŵa ya Fenjiu ku Xinghua Village ndiye gawo loyamba lazolowa zachikhalidwe zosaoneka za dziko, ndipo njira yofulira mowa wa Zhuyeqing ndiye cholowa chachikhalidwe chosagwirika. Fenjiu Technology Center ndi malo opangira ukadaulo wamabizinesi apadziko lonse lapansi komanso Post-Doctoral Research Center. Nthawi yomweyo, kampaniyo ndi malo owonetsera chikhalidwe chamakampani padziko lonse lapansi, malo khumi apamwamba kwambiri owonetsera zokopa alendo zamafakitale komanso maziko a maphunziro amtundu wa vinyo wapadziko lonse.
Fenjiu si nthumwi yodziwika bwino ya mowa wotchuka waku China, komanso wopanga mulingo wadziko lonse wa mowa wa Fen-flavor. Chikhalidwe cha Fenjiu chili ndi mbiri yakale, ukadaulo wapamwamba wofukiza moŵa komanso kununkhira kwabwino kwambiri. Amadziwika kuti "woyambitsa mafakitale a mowa waku China, wonyamula nyali yemwe adzalandira chikhalidwe cha mowa ku China, buku laukadaulo wopangira mowa ku China, komanso zotsalira zamoyo zomwe zidawona mbiri yachitukuko cha mowa waku China". Ndiwonso "gwero la zakumwa zamtundu uliwonse, kholo la fungo labwino komanso muzu wa chikhalidwe" komanso "moyo wachakumwa cha China". Mudzi wa Xinghua uli ndi mbiri yazaka zopitilira 6,000. Zaka 1500 zapitazo ku Southern and Northern Dynasties, Fenjiu, monga vinyo wachifumu wa bwalo, adayamikiridwa kwambiri ndi Wu Chengdi ku Northern Qi Dynasty ndipo adalembedwa m'mbiri ya makumi awiri ndi zinayi. Du Mu, wolemba ndakatulo wamkulu kumapeto kwa Tang Dynasty, adapanga Fenjiu dzina lanyumba. Mu 1915, Fenjiu adapambana mendulo ya kalasi yoyamba ku Panama World Expo, kukhala mtundu wokhawo wa mowa waku China wopambana ulemuwu. Mu 1949, Shanxi Xinghua Village Fenjiu Factory idakhazikitsidwa, ndipo Fenjiu ndi Zhuyeqing Liquor idakhala msonkhano woyamba wandale ku New China komanso phwando ladziko lonse pakukhazikitsa mwambowu.
M'zaka zaposachedwa, kampaniyo yapambana motsatizana ulemu, monga National Quality Management Award, National Science and Technology Progress Award, National Technological Invention Award, Mphotho Yoyamba ya National State-owned Enterprise Management Innovation Achievement, China Trademark Gold Award, Shanxi Provincial Government Quality Award ndi zina zotero.
Pansi pa utsogoleri wamphamvu wa komiti yachigawo ya chipani ndi boma, motsogozedwa ndi chigawo cha State-owned Assets Supervision and Administration Commission ndi chigawo cha boma cha kayendetsedwe ka chuma cha boma, ndi chithandizo champhamvu kuchokera kumagulu onse a moyo, Fenjiu onse. anthu azitsatira njira ya "moyo wa mowa waku China", gwiritsani ntchito pulogalamu ya chitsitsimutso cha Fenjiu, kukonzanso mozama, kuwongolera bwino komanso kuchita bwino, ndikukhala ndi udindo wapamwamba wandale ndi udindo wopititsa patsogolo malingaliro awo, kukhala owona mtima komanso opanga nzeru. , funani chowonadi ndikukhala pragmatic, ndikugwira ntchito limodzi kulimbikitsa chitukuko chapamwamba cha Fenjiu!
